Articles about content marketing


How to Engage Your Audience on Your Blog and Beyond

Last updated: 05/29/2020

How to Engage Your Audience on Your Blog and Beyond By Sabra Mwaura Have you ever spent hours working on a blog post — writing multiple drafts, editing and then editing again,...

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How to Measure Changing Marketing Goals During a Crisis

Last updated: 05/24/2020

In recent months, I’ve been listening to Paramore’s song “Hard Times” a lot. Their 2017 hit talks about struggling to overcome challenging circumstances above ’80s-inspired new...

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Why you should add humor to your content marketing

Last updated: 05/23/2020

What does humor in marketing do for your business?  A study by Fractl shows that the virality of content is correlated to extremely positive emotions or complex feelings. Humor...

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How to Map Content Marketing to Revenue—in 3 Steps

Last updated: 05/23/2020

When I was making the transition from journalism to marketing, my first big epiphany came from a caveman cartoon. The cartoon was in Moz co-founder Rand Fishkin's Slideshare...

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5 Essential Components for Creating the Best Content Experience for Your Audience

Last updated: 05/23/2020

Most businesses understand that it’s important to produce high-quality content. But have you considered the content experience of your audience beyond consuming the content...

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5 Types of Video That Improves Marketing Content

Last updated: 05/22/2020

Video content is a hot topic in marketing circles. We’ve been seeing studies for years now that video is the way people want to consume content. Search engines continue to...

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Content Marketing in the New World

Last updated: 05/20/2020

Staying connected with colleagues, suppliers and customers, has never been more important. Acknowledging that traditional forms of communication are now strained or restricted,...

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9 Potential Target Audiences for Your Content Marketing Efforts

Last updated: 05/18/2020

As a marketer or a writer, you’ve probably spent a certain amount of time thinking about who your audience is. Perhaps you’ve done exercises to better identify and understand...

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How to Deliver the Right Content at the Right Time across the Right Channel

Last updated: 05/17/2020

Content marketing is a game with winners and losers, those that win the content game engage more of their audience, attract more customers, retain and upsell to existing...

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How to Establish Credibility and Trust in Marketing

Last updated: 05/16/2020

A recent survey and found that 73% of CEOs think that marketers lack credibility and have quite a bit of work to do to earn their trust. Establishing credibility and trust in...

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