Latest Articles


4 Ways to Determine If Now Is the Right Time to Launch Your Business

Last updated: 05/23/2020

Ideas for startups are often clouded in uncertainty during the best of times. In the midst of unprecedented global uncertainty, you might think it's best to shelve any such...

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Why you should add humor to your content marketing

Last updated: 05/23/2020

What does humor in marketing do for your business?  A study by Fractl shows that the virality of content is correlated to extremely positive emotions or complex feelings. Humor...

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How to Map Content Marketing to Revenue—in 3 Steps

Last updated: 05/23/2020

When I was making the transition from journalism to marketing, my first big epiphany came from a caveman cartoon. The cartoon was in Moz co-founder Rand Fishkin's Slideshare...

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5 Essential Components for Creating the Best Content Experience for Your Audience

Last updated: 05/23/2020

Most businesses understand that it’s important to produce high-quality content. But have you considered the content experience of your audience beyond consuming the content...

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5 Social Media Trends to Follow in 2020

Last updated: 05/23/2020

Over the last decade, the significance of social media grew to become an important part of every business’ marketing strategy. It’s easy to understand why: a study from We Are...

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10 Content Marketing Mistakes You Need To Avoid

Last updated: 05/22/2020

Content Marketing is the breakthrough digital marketing strategy of the 2010s. And it’s importance will only grow in the 2020s. Sadly, many companies get it wrong. Which...

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How Consulting Will Likely Change Because of the Pandemic

Last updated: 05/22/2020

If you work with consultants or have your own consultancy, take note: things are changing, fast. Threats -- or opportunities -- are right around the corner depending on how you...

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5 Types of Video That Improves Marketing Content

Last updated: 05/22/2020

Video content is a hot topic in marketing circles. We’ve been seeing studies for years now that video is the way people want to consume content. Search engines continue to...

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19 Social Media Marketing Myths to Leave Behind in. 2020

Last updated: 05/22/2020

Like any major marketing strategy of the past decade social media has had plenty of time to accumulate some big, inaccurate, myths. And despite the fact that data has disproven...

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4 Top Social Media Marketing Strategies to Drive Your Brand

Last updated: 05/22/2020

In the entire realm of digital marketing, social media marketing strategies have exploded as one of the most popular methods of sharing information and offers with your audience...

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