Latest Articles


How to Engage Your Audience on Your Blog and Beyond

Last updated: 05/29/2020

How to Engage Your Audience on Your Blog and Beyond By Sabra Mwaura Have you ever spent hours working on a blog post — writing multiple drafts, editing and then editing again,...

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3 Keys to Growing Sales and Views on YouTube

Last updated: 05/29/2020

One-third of internet users say they purchased a product because of YouTube. You’d think brands would be YouTube experts. They’re not. Kids are doing a better job.  There are...

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Business Expenses to Reconsider During Times of Crisis

Last updated: 05/29/2020

Today’s business environment is heavily influenced by the “FUD factor,” or fear, uncertainty, and doubt. When FUD creeps in, the funding sneaks out and therefore restricts the...

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Nine ways to adapt your marketing strategy during COVID-19

Last updated: 05/29/2020

With the onset of the coronavirus, almost every aspect of what was considered typical daily life was upended literally overnight, with people confined to their homes and anxious...

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How Brands Can Lean into Levity in Messaging

Last updated: 05/29/2020

People want to express humor, even during times of crisis, and welcome brands that give them tools to help express positivity both online and in messaging. In partnership with...

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5 Ways to Find Trending Topics for your Blog

Last updated: 05/28/2020

We all know that content marketing is an important piece of your brand’s puzzle. But whether you’re a new or seasoned blogger, finding ideas for your brand’s content is not...

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Working from home for a while? Here’s how to do it securely.

Last updated: 05/28/2020

Alice M., who works as a benefits manager for a health insurance company, primarily used her personal laptop for Netflix binges and Facebook updates before the coronavirus...

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Personal Branding: How to Build a Personal Brand Effectively

Last updated: 05/28/2020

Personal branding remains one of the best methods for increasing the visibility of a single professional or entrepreneur. The Balance SMB states that personal branding is how...

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5 Powerful Ways to Combine Social Media and Email Marketing

Last updated: 05/28/2020

You can use technology as a marketing tool to communicate with your customers. Many businesses use email for their marketing because of the sheer number of people that use that...

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The Roles Every Team Needs to Be Effective

Last updated: 05/28/2020

As a strategic business coach, one of my main goals is to level-up the performance of the senior leadership team. There are many models and frameworks I use to assess team...

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